Sunday, March 2, 2014

99designs- My review


Tips and Tricks from my experience using 99designs
Build a design brief
Tip: Browse logos from completed contest for inspiration. 
Read the design briefs of the logos that catch your eye and use similar descriptive words for your brief. 


I took my chances on the silver package. To my surprise, I received 292 designs from 62 different designers.
With that in mind, 50% of them were nothing near my design brief. However, I was able to see a variety of great designs.
In total I paid $538- This includes a $39 private contest fee to have designers sign a Non-Disclosure Agreement.  

I posted my contest at around 11pm and by 7am the next morning I had 15 designs waiting for me.
Over the duration of the contest I realized a theme of most designers working over night and a new batch
of designs waiting the next morning. 


Feedback is a must! I literally sat around the computer all day long steering the designers to my vision.
Try to respond or provide feedback to all of your designers. This may seem like a large task, but it will be 
worth it at the end. You don't want your designers going too far off track and bringing others with them.  

Picking the winner was fairly easy. It's almost like love at first sight,  only with a few revisions in between.
After you announce the winner you and the winning designer sign a copyright agreement and begin the "handoff".
During handoff the designer will provide you with your logo in the formats that you request. 

Full disclosure- At the time I had no idea what formats I needed so I asked my designer to provide me with every format possible!! I am absolutely thrilled with my final logo design and it completely embraces the ethos of my future company!